Tony Camilli

Champions success by shaping transformative product strategies, driving cutting-edge innovation, and fostering competent teams.

Product Lifecycle Management | Unique Value Proposition

Data-Driven & Customer-Centricity | Cross-Functional Collaboration

• Exponential Profit Growth: Boosted in-store sales by 28% within 8 months for a tech giant at FM by expediting hardware personalization by 99.9%, from 2 weeks to 8 minutes; built the app and backend web service and led engraving-device installment.

• High-Impact Change Advocate: Grew accuracy of the accessory-size product from 60% to 90% using Core ML and computer vision at FM; minimized in-store returns by iterating the data-gathering prototype to assess the camera-based measurement system.

• Holistic Vision Design: Pioneered the TSIA award-winning Device as a Service (DaaS) software strategy at HP to modernize mobility and legacy systems via MDM; upheld device agnostic capabilities; initiated partnerships with Microsoft and VMware.

Career Summary & Successes

Senior Product Management Lead, Formula.Monks(FM)

Steered large-scale product management initiatives for Fortune 500 clients and non-profits by overseeing product roadmap design, backlog clearance, user interviews, Scrum meetings, delivery processes, software development, etc.; directed a team of 8.

• Exceeded the 25% growth target for in-store sales of a renowned tech company by enabling customized and instant product engravings, encouraging spontaneous purchasing, and adopting a unique selling point (USP) to outdo distribution competitors.

• Optimized service investigations for the CTO of another Fortune 500 client by producing and integrating a visualizing tool to identify areas of improvement in production-level service data; enabled trend evaluation and data manipulation for all teams.

• Ensured seamless project completion by establishing frequent and transparent communications among in-house, client, and third-party teams; partnered with software, design, hardware, marketing, merchandising, operations, support, and networking teams.

• Equipped 6 experts to earn promotions by fabricating the performance assessment framework and defining metrics required for senior positions; periodically reviewed employee performance to outline and execute career pathways and salary plans.

Independent Software Developer, WireFrameRate

Expanded the business to 250 customers in 30+ countries by formulating and selling the B2B WebFrame iOS kiosk product line; managed digital assets, web deliverables, marketing, communications, sales, and ads; garnered relationships with stakeholders. 

• Curated exclusive kiosk customer experiences as the unique value proposition (UVP) by blocking access to unauthorized websites and devising and instating privacy and security measures; owned the software development lifecycle (SDLC) to ensure quality.

• Attained reusability, quality, and ease of access for UI designers globally by creating PencilKit for Sketch to facilitate development.

Director Software Product Management, Hewlett-Packard (HP)

Orchestrated the formation of a software product portfolio for HP TechPulse by defining the long-term vision for the SaaS platform to allow SDLC management and proactive maintenance utilizing data and ML. Oversaw product mobility, data analytics, management, and security while consulting for Fortune 500 clients. Guided 2 teams of independent contributors and product managers.

• Elevated client experiences and satisfaction by forming and launching the zero-touch provisioning process to streamline product integration; delivered hardware products with pre-installed software, security patches, configurations, etc.

Senior Innovation Product Manager, Solera Inc.

Spearheaded product management, design, and prototyping for the Rapid Innovation team by working with industry-leading clients to explore and experiment with new technological avenues; supervised 15 experts across the globe. 

• Secured organizational interests by fashioning the strategic product strategy for the Solera Digital Garage mobile app: analyzed the business plan, defined target-market fit, outlined positioning statements, and generated go-to-market plans.

• Rationalized priority management by identifying and evaluating the needs of business stakeholders and end users to inform product roadmaps, guide in-house research initiatives, and refine the B2B2C service offering.

• Inspired technical innovations for various projects: image recognition and computer vision using AWS AI/ML; reliable security frameworks for a European client; Image Capture to determine the post-accident cost of repair by comparing car wireframes.

Manager Product Management & Planning, Hewlett-Packard (HP)

Laid the foundational strategies for the new SaaS product (HP Touchpoint Manager) by identifying unmet target-market needs and customizing the solution; directed 4 product managers. Presented the product at tradeshows, conferences, and events.

• Governed the end-to-end product strategy for the HP Touchpoint Manager by introducing the mobility aspect to expand the PC-only approach; crafted the easy-to-use product for non-tech users; adopted by the Ministry of Education of France.

• Took the executive decision to reconstruct the product from the start with proper due diligence and scalable architecture for standardizing flexible and modular development; eliminated issues due to the initial experimentative nature of the product.

Senior Emerging Technology Specialist, Telstra

Onboarded as the technical expert at the CTO office to facilitate the organizational transition from a think tank to a business incubator; educated academics and researchers on strategy and upcoming trends by writing white papers and delivering presentations.

• Ideated, pitched, and gained approval for the Smart Home initiative by launching the pilot study of 200 homes to test home kits and determine the core use case for the product; projected to bring in $20M in 3 years.

• Trailblazed the evolution of the cutting-edge Telstra T-Hub product, combining Digital Enhanced Cordless Telecommunications (DECT) functionality with Voice-over-WiFi (VoWiFi); contributed to the advancement of next-generation T-Hub features.

Previous Experience: Strategic Software Product Manager & Systems Software Engineer at Hewlett-Packard (HP)

Professional Development

Prototyping & Design, Coursera

Design Sprint Foundations Nanodegree Program, Udacity

Executive Education Certificate - Building Innovative Leaders, Stanford University Graduate School of Business

Master of Business Administration in General Management, University of Texas, McCombs School of Business

Bachelor of Science in Computer Engineering, Texas A&M University

Technical Skills

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